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Former Ubisoft Esports Director Joins Amazon Games

Amazon Games
15/08/2023 | Yue has embraced a new role at Amazon Games. | Credits: Amazon Games

Wei Yue, a well-known figure in the esports industry. He has made a significant career move by joining Amazon Games as its Competition and Esports Director. With a rich background in esports management and strategic development. Yue’s transition from Ubisoft Montréal to Amazon Games marks an important addition to the company’s talent pool.

Yue spent over four years at Ubisoft Montréal. Where he held the position of Esports Director. During his time there, he played a crucial role in shaping the esports ecosystem of the popular tactical shooter, Tom Clancy’s Rainbow Six Siege. His responsibilities included creating a long-term esports strategy for the game and overseeing the execution of esports events.

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One of Yue’s most notable achievements during his tenure at Ubisoft was the major esports ecosystem update for Rainbow Six Siege in December 2022. This update introduced a fresh global circuit and a strategic collaboration with prominent tournament organizer BLAST. Further enhancing the competitive landscape of the game.

A New Chapter at Amazon Games

After his departure from Ubisoft Montréal, Yue has embraced a new role at Amazon Games. In his announcement on August 14th via LinkedIn. He expressed his enthusiasm for this opportunity. His vast experience and expertise in esports management are expected to contribute significantly to Amazon Games’ upcoming titles.

Amazon Games, originally established as Amazon Game Studios in 2012. It has ventured into various gaming projects. Notable releases include the highly anticipated MMORPG New World, which launched in 2021, and the publishing of Lost Ark, a popular action-adventure RPG developed by Smilegate RPG, on Western servers.

Guiding the Future of Esports

With more than a decade of experience in the industry, Wei Yue joins Amazon Games with the aim of guiding the competitive vision and esports ecosystem of one of their upcoming titles. This move reflects Amazon Games’ commitment to fostering esports and competitive gaming within its gaming portfolio.

Yue’s transition is part of a series of notable personnel changes within the gaming industry. As the industry continues to grow and evolve. Established professionals like Yue bring valuable insights and strategies to shape the future of esports and gaming.

Wei Yue’s shift from Ubisoft Montréal to Amazon Games represents a significant development in both his career and the esports landscape. His wealth of experience and accomplishments make him a valuable asset as Amazon Games continues to expand its presence in the gaming world. As Yue embarks on this new journey, the industry watches closely to see how his expertise will influence the competitive gaming aspects of Amazon Games’ upcoming releases.

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Anish Prasad
Anish Prasad
I am an ex-eSports athlete who never left eSports by heart. I cover eSports and live in the world of eSports and Games. That's all for now. We can connect on: