Esports is a rapidly developing sector that presents brands with exciting new ways to connect with consumers. To be successful, it must take into account several key trends.
Competitive gaming has created an array of new sponsorship and advertising opportunities for brands. Whether it’s League of Legends, Dota 2, or Starcraft II, brands can find ways to sponsor tournaments and players through ticket sales, merchandise, or media rights.
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What are the main trends?
- Another potential trend is the expansion of esports teams and players into YouTube content creation, which can be a lucrative source of income. Many popular esports YouTubers were once gamers themselves, so they know how to cultivate an audience that will help them achieve high levels of income.
- Virtual reality and augmented reality will gain more traction in 2023, offering players new and immersive experiences. VR headsets and hand controllers provide a more realistic gaming environment, while AR overlays digital objects onto real-world environments so they’re easier to interact with.
- Cross-platform video games are becoming more and more common, as developers strive to create titles that across various systems and consoles. This represents a major departure from the traditional approach where games were only compatible with one system.
- Blockchain technology could revolutionize funding of esports, offering new revenue models through tokenized teams and enhanced loyalty programs. Up until now, esports has relied on sponsorship deals and other traditional marketing tactics to finance its events and consider the game awards in 2022!
The gaming sector is going through an incredible transformation, and we can’t wait to see what the future holds in a few years. Here are some key trends we can expect in 2023:
Increased Growth of Mobile Esports
Mobile esports have become an integral part of gaming experiences, with smartphones dominating most gaming experiences. Over the next few years, streaming technologies and 5G networks will enhance internet connectivity. This is for a more stable gaming experience on phones and tablets.
The rise of female gamers is observable worldwide for some time now, and 2023 looks set to continue this trend. This marks a dramatic change from previous years when gaming was mainly male-centric.
- of the best ways for esports teams to expand their audience and boost revenue is through sponsorships. Sponsorships provide brands with an opportunity to be seen by millions around the world. This is giving them a worldwide platform to promote themselves.
- Furthermore, esports teams can use their popularity to drive up ticket sales for events. Or else to create branded merchandize items to sell on the team store. In 2023, expect to see more brands and sponsors seeking creative ways to promote their products or services through esports-related initiatives.
- In the coming years, esports is expected to experience exponential growth across Asia and North America. With new esports tournaments and competitions popping up in these regions, there is every likelihood that this market will expand even further.