Krafton India, the company behind the immensely popular game Battlegrounds Mobile India (BGMI), has made a strategic move by collaborating with Bollywood superstar Ranveer Singh BGMI as Official Brand Ambassador. The acclaimed actor will now serve as the official brand ambassador for BGMI, a decision that aims to fuse the excitement of gaming with the charisma of Ranveer Singh himself. The collaboration will introduce the “Play Pure” campaign, an initiative set to honour the authenticity of gamers, as seen through the lens of Ranveer Singh. This campaign encourages BGMI players to embrace their boldness and authenticity while battling it out in the game’s intense battlegrounds.
BGMI x Ranveer Singh… pic.twitter.com/uJxmkpirLi
— letsgrowesports (@letsgrowesports) September 5, 2023
A Perfect Blend: Ranveer Singh BGMI Brand Ambassador
Sean Hyunil Sohn, the CEO of Krafton India, expressed his excitement about this partnership, stating that Ranveer Singh’s magnetic persona and relentless spirit align perfectly with BGMI’s essence. He believes that this collaboration opens up new avenues for providing engaging content that resonates with gaming enthusiasts all across India.
Ranveer Singh, known for his boundless energy and versatility as an actor, shared his thoughts on this collaboration. He described gaming as an extension of his creative expression, highlighting the dedication, competitiveness, camaraderie, and team spirit that exist within the gaming world. He emphasized that BGMI has transformed into a cultural phenomenon, uniting individuals from diverse backgrounds and transcending borders through their shared passion for gaming. Ranveer Singh expressed his excitement to be part of this journey and eagerly anticipates engaging with the Indian gaming community.
BGMI’s Success Story
BGMI, short for Battlegrounds Mobile India, swiftly gained prominence in India following the ban on PUBG Mobile. Despite facing its ban in the past, the Indian government made the decision to allow BGMI back into the country with certain modifications, contributing to its continued success.
The collaboration between Ranveer Singh BGMI signifies a new era in the world of gaming entertainment, where the boundaries between the virtual gaming realm and mainstream entertainment are blurring. This partnership is expected to enhance the gaming experience for millions of BGMI players in India, combining the thrill of the game with the star power of Ranveer Singh. Gamers can look forward to exciting interactions and exclusive content as this unique collaboration unfolds.
In an age where gaming has become a global phenomenon, the association of a Bollywood icon like Ranveer Singh with a popular game like BGMI highlights the growing influence of the gaming industry and its integration into mainstream culture. As gaming continues to evolve and captivate audiences worldwide, partnerships like this one are a testament to its cultural significance and potential for further growth and innovation.