NODWIN Gaming, a leader in gaming, esports, and youth entertainment, has appointed Atin Suri as the Global Head of Experiential Marketing. Known for delivering innovative, immersive brand experiences across markets, Atin’s expertise will play a pivotal role in furthering NODWIN Gaming’s mission to engage audiences worldwide.
In his new role, Atin will lead NODWIN Gaming’s global expansion efforts in experiential marketing, oversee white-label events, and drive immersive activations. His deep understanding of crafting impactful marketing strategies for global audiences aligns perfectly with NODWIN’s vision of creating engaging experiences that resonate with the global youth.
Pioneering Experiential Marketing in Gaming and Entertainment
Atin Suri’s appointment marks a significant step forward for NODWIN Gaming as it continues to build on its portfolio of intellectual properties spanning esports, gaming, pop culture, music, and comedy. Atin’s ability to craft bespoke and immersive on-ground experiences will elevate consumer engagement and brand recall in new and exciting ways.
“For me, experience is everything, and I’ve always strived to push the boundaries at the intersection of technology and immersive experiences,” said Atin. “At NODWIN Gaming, the opportunities for experiential marketing are endless, particularly as we expand globally, focusing on youth-oriented experiences.”
A Rich Legacy of Collaboration
Before joining NODWIN Gaming, Atin founded The Experiential Hub, an agency known for crafting disruptive brand events. His foresight in recognizing the untapped potential of esports in India led to a successful collaboration with Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming. Together, they launched Dew Arena, India’s largest offline gaming championship, and brought the global gaming festival DreamHack to India, winning the Best Intellectual Property award at the prestigious WOW Awards Asia 2019.
Atin has also been instrumental in organizing major esports events with NODWIN Gaming, including ESL One, PUBG Club Open, and PMPL South Asia, contributing to the company’s reputation as a leading force in the global esports industry.
A Vision for Global Expansion
Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, commented on the appointment: “We are thrilled to welcome Atin to NODWIN Gaming. His passion for tech-driven, experiential events makes him the perfect fit for our vision of creating unforgettable gaming experiences globally.”
Atin’s role will focus on expanding NODWIN Gaming’s presence across emerging markets and deepening its engagement with a youthful, tech-savvy audience. With multiple awards to his name, including the JWT HiP Club Rising Star, CEO Award from PepsiCo, and the Tech India Award, Atin is poised to lead NODWIN Gaming into a new era of experiential innovation.
About NODWIN Gaming
NODWIN Gaming, a key subsidiary of Nazara Technologies Ltd., holds a dominant position in the global gaming and esports market, valued at $349 million as of 2023. Founded in 2014 by Akshat Rathee and Gautam Virk, the company operates in regions such as South Asia, Singapore, the Middle East, and Turkey. NODWIN Gaming focuses on building and monetizing gaming and esports intellectual properties (IPs), including leagues, tournaments, and reality shows. Their investor list includes Nazara, KRAFTON Inc., Sony Group Corporation, and JetSynthesys.
NODWIN Gaming’s expertise lies in mobile gaming and esports, where it has become a dominant force globally. By catering to the youth demographic, NODWIN Gaming continues to expand its influence in the digital entertainment landscape, offering experiences that go beyond gaming to include music, comedy, and pop culture.
