Digitization in the past decade has led to the creation of 97 zettabytes in 2022. There is no argument that businesses that leverage and invest in data will be the ones to reach their full revenue potential. However, having data at your fingertips is not the ultimate; it is about what to use and how to use it; that is the differentiating factor. For the plethora of rummy gaming apps functioning presently, to be the best Indian Rummy app means adopting Big data, machine learning, and AI; and adapting all to the needs of the market and consumers.
2021 has been a landmark year for the Indian gaming market. The online gaming sector has seen a sudden increase in the number of consumers who are tech-savvy and have access to feature-packed smartphones and affordable data along with paradigm-shifting technological developments.
Data analytics, Big data, and Artificial Intelligence (AI) are driving the gaming industry into the fourth dimension. The competition in the industry is intense enough to attract a significant number of users. The popularity of online rummy gaming is driving rummy platforms to find new ways to attract and engage their audiences.
Driving traffic and customer profiling
This is where new technologies are coming in handy. Big data and data science analytics help online gaming platforms to analyze the different factors that drive traffic to their sites, the consumer profile, their engagement with the games, their playing patterns, quitting, preference, scores, table manners, and more.
Such insights help gaming platforms to improve the content on offer and develop next-gen games.
Latest trends in gaming
The new tech and development that is helping in such content development is photogrammetry which uses photographic data to manufacture realistic digital models. The latest trend in gaming innovations is procedural content generation. This creates data algorithmically rather than manually.
Machine Learning helps in single-player games to create bots that play against an opponent in a human-like avatar. The Bot avatars are programmed to progress in skill levels as they gain experience in playing.
Virtual avatars and Metaverse are the next levels that tech giants are talking about. One can now even play card games in a virtual avatar via a VR headset with players worldwide.
Last, but not least are the NFTs (non-fungible tokens), the latest digital asset to take the world by storm. These are bound to feature soon on rummy apps too. NFTs can give players access to in-game assets such as customized cards and other collectibles that can be either redeemed or gained in value.
Rummy Apps
The main focus of the competing rummy platforms in India is to increase engagement through better user experiences. The better designs, graphics, and navigation are important to keep viewers happy and not get bored and leave the game.
Gaming patterns and choice of games also help developers to come up with improvements in experiences and more engagement in terms of rewards and prizes to win. The best Indian rummy apps look for player behavior mapping to deliver better gaming.
Fraud and cheating detection
Many companies also use data and AI to detect cases of fraud and cheating in games. Too many wins and use of the same table can be tracked. Collusion with the same set of players can be detected too. Winning, and losing patterns can be traced to detect any money laundering attempts.
In a bid to promote ethical gaming, Machine Learning and data analytics can be used to detect someone who has been playing for too long or is losing too much money. Such players are advised a cooling-off period and actively discouraged from accessing the site.
Forecasting
AI can be leveraged for forecasting seasonal and daily usage. If certain patterns in the increase or decrease of gamers are noticed, then the same can be used to scale up infrastructure in terms of available servers and backup.
A KPMG report predicts that the gaming industry is set to reach Rs 290 billion in the next five years. Indian online gamers number around 510 million at present. More than half of these online gamers are playing rummy virtually.
On average, 1 lakh players are online at any given moment on one of the rummy apps with an average playing time of 1,5 hours; the numbers are expected to reach 2 lakh soon. With this growth trajectory, the industry needs to leverage technology, data science analytics, and the latest innovations to improve the quality of games, user engagement, and expansion in the supply.
