Sony and Honda’s Afeela EV: A Futuristic Display on Wheels

Afeela EV
11/01/2024 | Explore the innovative Sony-Honda Afeela EV, featuring a unique Media Bar, gamified Monster View, and dashboard entertainment, reshaping the future of electric vehicles. | Credits: Sony/Honda

In the ever-evolving world of electric vehicles (EVs), Sony and Honda have teamed up to create the Afeela EV, a prototype that pushes the boundaries of conventional automotive design. The latest video showcasing this collaborative venture has revealed an intriguing feature: a “Media Bar” on the front bumper, allowing drivers to display messages and images, and even advertise video games. In this article, we’ll delve into the details of this innovative concept and explore its potential impact on the future of EV technology.

The Afeela EV’s Media Bar: A Unique Display

At the heart of the Afeela EV’s distinctive design is the Media Bar, a screen embedded into the front bumper that opens up a realm of possibilities. The video highlights its versatility, showcasing practical applications such as displaying the car’s name, a warning sign, or even a personalized birthday greeting. However, the attention-grabbing feature is the ability to showcase logos and images related to video games, including Spider-Man: Across the Spider-Verse, Fortnite, and Horizon Forbidden West Complete Edition.

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The concept of turning the front bumper into a dynamic display raises questions about safety and distraction. While it may add an element of personalization and entertainment to the driving experience, the potential for drivers to engage in advertising or interactive content while on the road raises concerns about distraction and safety hazards.

Monster View: Gamification on the Road

One of the more unconventional features showcased in the Afeela EV is the “Monster View.” This feature overlays virtual kaiju monsters onto the road visible on the car’s dashboard screen. The driver is encouraged to “catch” these virtual monsters, introducing an element of gamification to the driving experience. While gamification has been successfully implemented in various contexts, encouraging drivers to focus on virtual creatures while navigating busy city streets raises safety concerns.

The Afeela’s Monster View feature appears to blend the virtual and physical worlds in a way that might not align with safe driving practices. The potential for drivers to become engrossed in chasing virtual monsters could pose a risk to both the driver and others on the road.

Dashboard Entertainment: Movies on the Go

In addition to the unconventional features mentioned earlier, the Afeela EV boasts a giant screen on the dashboard, inviting drivers to watch movies while on the go. While in-car entertainment systems are not a new concept, the placement of a large screen on the dashboard introduces questions about driver distraction and potential safety issues.

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The idea of watching movies in a stationary vehicle or a self-driving car is not inherently problematic. However, in a vehicle designed for manual driving, the inclusion of features that may divert the driver’s attention from the road raises concerns. Striking the right balance between in-car entertainment and ensuring driver focus on the road will be crucial for the widespread acceptance of such features.

Future Implications and Considerations

As a prototype, the Afeela EV represents a glimpse into the potential future of automotive technology. The collaboration between Sony and Honda reflects a broader trend of tech companies partnering with traditional automakers to redefine the driving experience. While the innovative features showcased in the Afeela EV may appeal to tech enthusiasts, addressing safety, distraction, and regulatory considerations is essential before widespread adoption.

In the coming years, the automotive industry will likely witness a convergence of cutting-edge technology and electric mobility. As the Afeela EV progresses from a prototype to a market-ready vehicle, refinements and adjustments will be necessary to align with safety standards and user expectations.

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The Sony and Honda Afeela EV introduces a unique blend of entertainment, personalization, and gamification to electric vehicles. While the Media Bar, Monster View, and dashboard entertainment offer a futuristic and immersive driving experience, careful consideration must be given to safety implications. As the automotive industry embraces innovation, finding the right balance between technological advancements and ensuring safe driving practices will be key to shaping the future of EVs. The Afeela EV stands as a testament to the collaborative efforts of tech and automotive giants, sparking conversations about the evolving nature of personal mobility.

The Afeela EV prompts us to envision a future where our vehicles are not just modes of transportation but interactive, personalized spaces that cater to our entertainment preferences. As the automotive landscape continues to evolve, the Afeela EV serves as a thought-provoking glimpse into the potential intersections of technology and mobility.

Anish Prasad
Anish Prasad
I am an ex-eSports athlete who never left eSports by heart. I cover eSports and live in the world of eSports and Games. That's all for now. We can connect on: