Gaming and Esports media firm Nazara Technologies Private Limited announced on Tuesday that they have acquired US-based Wildworks for 10.4 million dollars which are close to about 82 crore INR.
Wildworks is a well-known kids game developer who has developed games such as Animal Jam, Pac-Man World Ralley, Bee Movie Game, and many such games. They mainly focused on the age groups between 8-12. The game Animal Jam is the #1 grossing game in its category. Headquarters for Wildworks was based in Utah, in the Western United States. The famous match developing company was founded in 2003 by Clark Stacey and Kris Johnson. The studio has developed titles across many platforms. Which includes home consoles, PCs, and handheld devices.
Nazara Technologies is a leading India-based diversified gaming and sports media platform with a presence in India and across emerging and developed global markets such as Africa and North America, with offerings across interactive gaming, eSports, and gamified early learning ecosystems. The company was founded in 1999 by Nitish Mittersain who is currently an MD of the company.
Why Nazara and Wildworks?
The deal was an all-cash deal between the two companies. As part of the “Friends of Nazara” network, the company’s two original founders, CEO Clark Stacey and COO Jeff Amis will continue in their current roles and steer it through its ensuing era of expansion.
Nitish Mittersain, MD of Nazara Private Limited said,
“This acquisition brings Apple Jam IP of WildWorks which is a gamified learning platform for children in the age of 8-12 years. It is an adjacent segment for our learning vertical. We have acquired WildWorks for USD 10.4 million and we can now help them in scaling up their operations. When we acquired Kiddopia it had revenue of around Rs 30 crore. In three years we have scaled it up to Rs 200 crore. We expect the same momentum with Apple Jam. The current revenue of WildWorks is Rs 90 crore and they are a profitable venture.”
Wildworks CEO Clark Stacy said,
“Joining Nazara enables a new phase of growth and international reach for WildWorks and our games. Our company goal has always been ‘Fun with Substance.’ So, of paramount importance for us, was finding a partner who shared our commitment to improving kids’ lives through play and earning the trust of parents. We immediately resonated with the Nazara team and respect the commitment they’ve already made to kids through Paper Boat Apps and Kiddopia”
It looks like a great deal between the two companies and we look forward to what Nazara Family Group can bring to the gaming world. With this acquisition of Wildworks, the future seems bright and we might see well-developed Indian games doing well worldwide.
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